Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 5

Designing and Managing Integrated Marketing Communications - MCQs with answers - Part 5

Design the communications

1. There are ______steps in designing the communications.

a) 3
b) 5
c) 4
d) None of the above

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2. While designing the communication, how to say it part is termed as

a) Message strategy
b) Creative strategy
c) Message source
d) None of the above

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3. Information appeal focuses on

a) Service or product related attributes
b) Non product related benefit
c) Both a and b
d) None of the above

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4. Transformational appeal focuses on

a) Service or product related attributes
b) Non product related benefit
c) Both a and b
d) None of the above

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5. Fear appeals work when

a) When source credibility is high
b) They are not so strong
c) When the communication promises to relieve
d) All of the above

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6. _____ can be defined as the specialized knowledge the communicator has to support the claim.

a) Expertise
b) Trustworthiness
c) Likability
d) None of the above

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7. Message source credibility depends upon:

a) Expertise
b) Trustworthiness
c) Likability
d) All of the above

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8. If a person has negative attitude towards a message and a source, or a positive attitude towards both, a ________ is said to exist.

a) State of congruity
b) State of diversity
c) State of convergence
d) None of the above

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9. Advocate channels are a form of

a) Personal Communication Channels
b) Non-personal communication channels
c) Commercial
d) None of the above

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10. Expert channels are comprised of

a) Independent experts
b) Dependent experts
c) Any of a and b
d) None of the above

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11. Sales promotions, events and experiences and public relations are forms of

a) Personal Communication Channels
b) Non-personal communication channels
c) Commercial
d) None of the above

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12. Affordable method in establishing total marketing communications budget ignores the role of promotion as an investment.

a) True
b) False

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